It's Friday. Or as people of a certain age would say "Thank Crunchie" or maybe "TGIF"... amazing isn't it how consumption based advertising creeps into real life.
You can imagine the Crunchie strategy meeting.
"People love Crunchie. But they don't ever choose it. They get one in a selection box and think to themselves that they like this, that they should buy it but the next time they're in the shop they just don't. It's just not high enough in their daily repertoire."
"What it needs is an occasion Bob"
"Exactly Bob. A trigger. Something that just says - it's time for a Crunchie"
"How about Easter Bob?"
"Creme Eggs Bob. Same company. Cannibalization of brand and Creme Eggs make more money per unit... but good thinking"
"After dinner?"
"Too thick. Wafer thins own post dinner"
"Friday Bob!"
"Friday?"
"Yes Bob. People are in a good mood. They're gearing up for the weekend. They're lookiing for treats - for something celebratory"
"But what's my reason to believe Bob?"
"Champagne. The honeycomb in a Crunchie pops in your mouth like Champagne. And when do people drink champagne Bob?"
"FRIDAY!"
"FRIDAY Bob"
"Right that's settled then, 3 martini lunch anyone?"
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