I'm crazy busy today.
Have all kinds of things due and as ever it's a race to get the data in enough time to actually analyse rather than merely copy it.
I'm looking at the way that the US car industry breaks down (not literally) and at the growth in segments and the expectations within those segments ---> then trying to predict desire 5 years out.
I love this kind of stuff ---> but pulling the 'how are people feeling outside of the 0.002% of the time they spend thinking about cars" is tough. We're data rich to the point of excluding the outside world.
I want to know what effects daycare has had on 16 year olds, what Viagra will do to aging boomers (again not literally), what the democratic design movement has meant, what sustainablity will mean for design (if we get a Green president will saving the planet by this generations 'going to the moon' and what will that do to car design?). I want to know what the overprotection and overscheduling of kids is going to mean in terms of transport and of course what expensive fuel will do to the commute.
And I can get all of that stuff. It just takes time. And co-ordination. And I'm getting itchy as I wait.
1 comment:
A green president? Steady on... you haven't given them a chance to assasinate the black one yet...
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