I've started playing

white space
Originally uploaded by SideLong

I've started playing marketing bingo in meetings.

The three 'gimme's seem to be

"White Space"
"Cadence"
&
"Heavy Lifting"

In a bid to make the game a little harder I now shout each of these words right after anyone says them

"I think that what we're searching for here is 'white space'

"WHITE SPACE!"

"Excuse me?"

"WHITE SPACE, I just got a line on bullshit bingo"

This of course makes me a little unpopular but it also stems the tide of marketing terms for a while, making the game harder and my life a little more pleasant.

Now if I could just find out what "Cadence" means...