Tuesday, August 12, 2008

All very What Iffy

Spent today with my newest client - the very lovely people at Ohio Art. The makers of Etch A Sketch.

Not only are they lovely people; they're smart and button down and know what it is that they want and that they have a lot to do to get there.

I have to say that I left the room inspired by a lot of what they'd shown us and daunted by the speed at which we have to turn those great prototypes into blockbuster hits.

And the potential is huge. If Crayola can go from being 'big boxes of expensive crayons' to 'experts in color' with a couple of dozen hit products ranging from paint to DIY T-shirt printing then the people who have specialized in magic screens for 50 years should be able to do something spectacular in this '2nd screen age'

Other than that. Ran with the dog, Worked hard at the gym. Talked to the lovely wife. Sat on the roof in the glorious sunshine and 80f temperatures.

Good day, good day

(the What Iffy bit was a room full of toys and color, an energizer and hand drawn charts)

2 comments:

H. Alan Scott said...

when i die i want my ashes put into tiny etch a sketches, and then giving out to family and friends so they can play with me for years to come. creepy, yes, but very thoughtful!

Anonymous said...

Now where did I see... umm err.. some TV programme, BBC2... not James May's 20th century but something like that. Anyway - they gave etch-a-sketch's to the students of Camberwell School of Arts and asked them to do a portrait of celeb presenter... maybe it was James May. Anyway - the results were truly staggering - none of these kids had ever even SEEN an etch-a-sketch before, yet they created these totally individual, entirely brilliant portraits in a couple of hours. I honestly wouldn't have thought it possible and felt it was a strong case for banning all conceptual art installations and just having galleries full of etch-a-sketches.
See if you can get Banksy to help sell your new ones...