Yesterday felt like a proper advertising day. We got three ideas in late, cranked them through the studio even later - viewing them through a haze of Chinese takeaway fumes and weary cynicism. We watched the lunar eclipse. We watched midnight slip by. We ate more. We gained weight (5lbs!) and we jammed our way towards something that we loved.
Home at 1am. In bed by 1.15. And up at 5am - ready for the drive in and for our 7am meeting. Which went well, despite being hampered by the thickness of our fatigue.
I love this business
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