"Spa"

In Montreal the word "Massage" is a euphemism.
You usually look for "Spa" if your want something other than a light rub, a quick tug and a hefty bill.

But today I saw a new place - and it looked good.
Male beauty salon - manicure, pedicure, tanning, blah blah
The window was full of services

So I went in and asked about a pedicure.

"Oh we don't have that. But we have 4 beautiful girls to choose from. And a great massage room"

"I'm sure you do, what do you mean 'we don't have that'"

"Well we're on a main street, we want our customers to be able to leave without being stared at"

"So you're not in the pampering metrosexuals business then?"

"Nope"

And so it goes. It seems that in Montreal you don't just have to take the word 'massage' with a smear of lube, but anything prefixed with 'male'... heaven knows what goes on in the male pattern baldness center