I woke up early this morning with an idea of how I could write a piece about 'personal authenticity'. And I woke up excited (steady DK). It's been so long since I found work stimulating and exciting that I'm actually feeling quite giddy on it all. Post Cancer work was a slog that was slowly killing me. I changed jobs and was shackled by a system that asked me to facilitate thinking rather than think myself and I have to say that I think I forgot what it was like to go to bed with a problem in your head and wake up with an idea of how to solve it, how to re-express it, how to help other people understand what it is that you're trying to say.
Wrote a portrait of a person this morning that didn't just say what this person read and what they bought, it said how they smelled, what tattoos they would have (or be considering) and what it was that drove them to do the things that they do. It's easier when the target is closer to you than it is to someone you've never met but this stuff was pretty good today. And I'm shocked to find that I'm still pretty good at this stuff. It's weird after all of this time going back to something and finding that it still excites you.
Maybe advertising is like porn - all you need to do is leave it for a while, put it in a cupboard and when you come back it's interesting and new and stimulating all over again.
Maybe not.
But it's 8.40am, I've been at work for 2 hrs already and I'm lovin' it
1 comment:
You woke up excited? I've spent my day in front of the Bank of England photographing beautiful blonde city girls hitting each other with pillows - and I get paid for it...
Put porn in the cupboard? That's no fun, you know where it is then. For me it's the thrill of locating it that works. I just switch search tactics from time to time... pro, am, newsgroups, hacking, bittorrent, desperate wannabes.... ;p
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