which means tahat the dog is going bonkers, New Yorkers are risking heart attacks as they shovel aerobically and the city looks cleaner than the mind of a freshly lobotomized virgin.
I've spent the last two days in a company meeting that has actually proved quite fruitful. I woke up this morning thinking that we should ban the word idea. If I was writing a process now it would go from TRUTH to PROMISE to ACTION.
So a TRUTH
'Young guys think about women a lot, yet they're hopeless when it comes to actually getting them"
Leads to a PROMISE
"We need to help young guys in the dating and mating games"
Leads to an ACTION
"Lynx grooming stores" / "AXE chat up books"
There are a million examples... the process dowsn't change but the vocabulary gets less loaded. People panic and overthink when asked for an 'insight'... they fudge and flounder when asked for an 'idea' and they pass the buck when asked for an 'execution'... so let's change the language and see what happens.
Okay - I'm off to work... wearing sweatpants (they're warm ok?)
Steve
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