Saturday, April 22, 2006

Gas at $3 a gallon


Gas went through $3 here yesterday. All of the car mags are showing 'small' cars and asking "Is this the way forward?"

As I walked the dog I saw this... obviously America has a long way to go before it breaks its 'addiction to oil'

Still knackered

For some strange reason I continue to be knackered this week. Perhaps I did too much on Monday and Tuesday. Went into work yesterday but had to leave early and by 3pm was asleep on the sofa despite the best efforts of Penn and Teller to entertain me.

My High Potentials Graduation Gift (HP_GG) arrived. It's a badly made perspex box that contains some heavy, but useless miniature versions of our Creative Council Score Cards (CCSC). I'm not entire sure what I'm supposed to do with a faux slate mini card engraved with the legend '01 Wasteful' but I guess that's now my problem rather than theirs.

Was invited to a Yankees game yesterday - but alas couldn't make it. Jude was still in Washington talking to politicians about the US's role in the lighting industry and I was asleep on the sofa. A metaphor for our lives at the moment? You betcha.

Finally Madonna tickets sold out again, so we won't be seeing her Madge-esty this year. Shame. I was online at 9.00am, but there had been an 'exclusive' pre-sale so by the time I got to the bookings page all had already gone. Will treat myself to a photo printer by way of recompense.

And that's it for now. Coughing the cough of the knackered, far from my best, further from my worst.

Thursday, April 20, 2006

New blogs?

I’ve been contemplating two new blogs today.

Fabulously Thin is getting close to having run its course – with chemo 6 weeks away and no real ‘needs to be shared’ news beyond that. Of course there will be a flurry of activity as I do more scans, get back results, decide on more treatment (or not) and get to hear whether on not I’ll make the age of 40. Then of course there will be the second flurry when Dakota Fanning’s people get hold of the story (don’t worry it will be much ‘juiced’) – but ultimately I reckon there’s about 2 months of this left.

My other ideas are both much more self serving than this. Actually they’re both designed to show that I’m the cleverest man in all of advertising – and both seek to do so by giving away ideas that companies would usually have to pay for. How’s that for the cleverest business model ever? Hey I said I was clever, not savvy.

Blog one will be called “Hey Genius....”

Watching big brands struggle to nail what they’re about frustrates the hell out of me. Take Coke. Everybody knows that what Coke promises is ‘Unity’. It’s what the world has in common. One of the few things that brings us all together. Always has been. The best ads have been exactly about that (‘I’d like to buy the world a coke’!). It’s also the reason that Coke sponsorships of other events that bring the world together (like the World Cup) always seem to bring out the best in Coke communication. But Coke keep missing it.

So that’s Blog one. A big brand per day. An idea per day. A couple examples of what that might practically mean per day. And a fervent hope that they find the post and do something with it… (Nike I’m going to start with you and ‘Participation’)

Second one is just mischief really. I’ll call it ‘Pitch Perfect’ and post a strategy for every advertising pitch that’s ‘live’ out there. The real reason for this one is to piss off the ‘pitch planners’ who charge a fortune to quote the fucking obvious at length and with the use of too many adverbs. My site will say the same stuff, more clearly and for free. Put that in your pipes and smoke it.

As I said – self serving – but isn’t that what blogging is about?

Where's Steve

I don't think that I can manage work today - and I feel more guilty about it you than you can imagine. It's a big week at work yet since Monday I've been sitting, close to my couch, feeling as though someone has filled my ankles with mercury (or something else heavy and poisonous). If only I had a symptom more violent or volatile. This one is so passive and yet... it seems to be enough to stop me managing to do very much. Every burst of energy is followed by the feeling that I've just completed a marathon, in costume, carrying a small woman on my back.

This, of course, is a symptom of the drugs rather than the disease but it's driving me to distraction. Ultimatelty I hate letting people down - and being here rather than at work where people need me IS letting somebody down. No amount of phone, e-mail or BlackBerry content can change that.

Mind it's such a big week that a million big people have stepped in to fill my shoes. We have company Presidents and Country Planning directors all being able in my absence so maybe I should just follow my Sydney incantation and 'let go and trust' - after all I wrote the brief, I decided on what should accompany the brief, I helped sell the brief - it's just that I won't be there to physically deliver the brief.

'Let go and trust'

Wednesday, April 19, 2006

Soppy Sod

So Judith’s brother just packed up his enormous bag and left New York for London – almost exactly a year after he arrived. He left on a beautiful spring day – filled with glorious sunshine and easy company and it’s made me enormously sad.

Of course he’s leaving for all of the right reasons, he has the right mix of people & opportunities to be really happy in London – and it’s a brave man who pays his way out of a contract and ‘follows his bliss’. I know he’ll find it there.

But it’s not his leaving that makes me sad. It’s remembering him arriving – on a gloriously sunny spring day filled with easy company. It’s amazing to think how hard the year between then and now has been – and how we had no idea that it was going to be so tough. Had someone shown us that day the year that we had in store I’m not sure any of us could have imagined living through it.

There’s been the illness and death of Jude’s dad, her mom’s relocation, her brother’s company dissolving into tiny fragments leaving him looking for a role in a strange city, my sickness, delayed diagnosis and treatment.

It’ s been a year of reconsideration, relocation and lots and lots of deep breaths.

And each of us has had to handle pieces of it alone. There’s been so much going on that we haven’t wanted to add another burden to the other’s and so sometimes we’ve struggled in silence when we should have asked for help. Or pulled away when we should have allowed ourselves to be hugged. Or iced over at an unexpected display of warmth.

But I hope that through it all we’ve never forgotten that we cared. Never stopped hoping for the other’s happiness. Never stopped wishing that the other does a little better today than yesterday.

I’m glad I had today, in the sunshine with people that I care about. Because it was a day when none of us felt the need to protect the others, a day when we could just ‘be’ rather than one where we had to ‘be aware’

I hope that the coming year is filled with more and more days like this. That we each find the easy going happiness that we deserve.

And that we look back on 12 months as something that we all went through knowing that when the it really came to it – somebody would be there – and that that will be the case going forward.

Paris Hilton Sex Tape

Apparently you can get lots of hits on your blog if blogger search finds phrases like 'Kylie wrestling in jelly' or 'Dido done with Dodi's dildo' hidden within the text.

I of course would find such trolling for an audience beneath me.

Yup, I'm feeling much better - and the retention problem (I gained 13lbs over the weekend) seems to be resolving itself nicely

Monday, April 17, 2006

As tired as Tarby's act

Absolutely knackered today.

Just back in from traipsing around the park in the wake of the dog whilst feeling every step vibrating somewhere deep and weary making in my bones.

The reason? A chemo session this morning followed by an afternoon at work attempting to run a spine through what might otherwise have become the world’s sexiest jellyfish. And sure whilst being the world’s sexiest jellyfish is an accolade - don’t expect the world to go to bed moist and eager each night, thoughts of jellyfish in their heads and of tentacles replacing their probing fingers. So it now has a spine. And a chance to walk on land. And I’m happier. But SO tired. Glad I made that so clear.

Interesting to do a conference call from a hospital recliner too. I’m better when I pace and it’s hard to pace when one of the wheels on your drip is wonky.

Wanted to do the motor show this evening but not sure I can make it as far as the sofa – let alone the Jocovits (?) centre.

Anyway jellyfish now suitably backboned, dog happily trotted, dinner still to be digested.

Then a very, very early night for me.

Sunday, April 16, 2006

Easy like Sunday morning (the faith no more version)

So it's early Sunday morning and I'm surrounded by animals, animal hair and tiny amounts of our new, rather bad, cat litter - which seems to spread around the house independent of the cats. My weather widget is telling me that the temperature outside has dropped from yesterday's 27C to a less balmy 11C - which probably means I should feed and walk the dog before the heat starts rising and people start to tell me 'hey man, I think your dog is really warm'

Still it makes a difference from the universal cry of 'Shaggy Dog, shaggy dog' we've been getting since that damned Tim Allen movie.

I seem tobe replacing food with a mad spending spree. Expensive brunch yesterday, tickets for The Importance Of Being Earnest, ready to bid on Madonna tickets as soon as the extra show is released (I refused to enter the previous auction - floor level seats were up to $3500) and of course the seats for the US tennis open go on sale pretty soon too. Oh and I have tickets for the New York Auto Show too - a bargain at $14.

Off to see 'The miracle of life the birth of Sean Preston Spears' later today. It's a sculpture of Britney giving birth, on all fours, on a bearskin rug - and it's on display just down the road, so I have to really, don't I?

Not a great deal else going on - eating well, feeling well, one chemo to go

PS - what a weird picture