I was just wondering what the world would look like if the world of healthcare was run like the world of advertising. Some things wouldn’t change – doctors would still have a distain for their patients built on an attitude of superiority. An attitude born of specialization.
Patients would still be the ‘stupid’ people who should unquestioningly take advice and promptly pay their bills.
But other things would change. Medical school would go out of the window. Hey, who needs all of that understanding how the body works shit when you might have magic in your fingertips?
If you were to apply the rules of an agency to healthcare you’d end up with a service populated almost exclusively by witch doctors. Guys who have never looked at liver cancer before but are certain they can cure it based in the success they had shaking a stick at strep throat.
That’s not to say that there aren’t people who know what they’re doing in an agency – but they’re dangerously outnumbered. And that’s a scary thought.
2 comments:
Mmmmm. That attitude comes from too much time at an Agency that is still touting testimonial ads. Even P&G has moved on from there. JetBlue deserved better. No matter how well executed.
The genius of jetblue isn't in the testimonial it's in the PR around how they collect those stories... the ads will be incidental.
It's a campaign to activate real advocates - rather than a campaign to get testimonials on screen.
I have genuine hope for that work... I hope I'm right
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