There’s an old advertising cliché that insists that everybody involved advertising secretly has a screenplay tucked away in their bottom draw.
The cliché is that the screenplay will be their salvation – an escape from the crushing routine that goes into making of 30 second films that will be skipped, ignored and used as an indicator that it’s okay to run to the bathroom now.
An escape from commerce into art.
I don’t have a screenplay. It’s too much like hard work. Instead I have elevator pitch ideas for shows that I invariably see months later on television.
I really ought to try harder to sell them, here are the latest
Last Shot – American Idol for contestants between 30 and 45.
The twist? In addition to the auditions the judges have to go out and find half of the final 12 (in clubs, busking, on cruise ships, etc.) “Sponsoring” two contestants.
Every contestant has to have been trying to break through for at least 10 years
And we’re emotionally invested because unlike the kids on Idol… these guys don’t have years in front of them.
This is their Last Shot
Redemption
Apprentice style soulless business types are given the chance to perform Extreme Home Makeover style good deeds for ‘worthy families’
We get to see them evolve as people as well as cry with the families
The Pitch
Teams of four pitch against advertising professionals to come up with the best ideas on some of the biggest brands in America. We watch them at the briefing, working on original ideas, presenting to client and testing their ideas. Those who beat the professionals see their ideas made and win $250,000
Maybe I should flesh these out
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